If you’re a tradesperson working in Liverpool, there’s a good chance you’re great with your hands—but when it comes to social media, maybe you’re not quite sure where to start.

Here’s the good news: with the right approach, social media can become one of your most powerful tools for generating leads, showing off your workmanship, and growing your reputation across Merseyside.

At Ste Boylan LTD, we’re passionate about helping tradespeople in the home improvement industry thrive online. From bathroom fitters to electricians, plasterers to joiners—we create smart, localised social media strategies that help your business stand out in Liverpool’s crowded market.

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Why Social Media Matters for Local Trades

Whether you’re a one-man band or a team of ten, having a strong social media presence makes your business more visible and more trustworthy. Homeowners often scroll through Instagram, Facebook, or TikTok before they even Google a tradesperson.

That means your next job could come from:

• A video showing a loft conversion in Aigburth
  
• A “before-and-after” kitchen renovation reel in Crosby
  
• A review from a happy client in Childwall
  

When done right, social media becomes your digital word-of-mouth—and the reach is huge.

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The Key Social Media Platforms for Liverpool Tradespeople

At Ste Boylan LTD, we help you focus on the platforms where your local audience actually spends time:

1. Facebook

Perfect for community engagement, reviews, and local group recommendations. We help trades set up Facebook Pages that showcase services, opening hours, contact details, and regular updates.

2. Instagram

Ideal for visual trades like plastering, tiling, or landscaping. We create scroll-stopping content, from time-lapse videos to polished photo carousels of your latest project in West Derby or Woolton.

3. TikTok

Not just for teenagers—TikTok is exploding for trades. Quick, engaging clips of your work process can build trust fast. Plus, the algorithm loves local content.

4. Google Business Posts

Often overlooked, posting on your Google Business Profile boosts visibility and adds credibility when people search for “builder near me” or “plumber Liverpool”.

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Local SEO Meets Social Media: A Winning Combo

Many tradespeople think SEO is just about their website—but social media helps boost your local SEO too.

Here’s how we connect the dots at Ste Boylan LTD:

• Geo-Tagged Posts: Every post can be tagged with your service area (like “Wavertree, Liverpool”) to strengthen local relevance.
  
• Hashtag Strategies: We use hyper-local hashtags like #LiverpoolTrades #MaghullJoiner or #L15Electrician to reach the right people.
  
• Linking Content: Social posts drive traffic to your website, blog, or booking form—helping improve search rankings.
  

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What Ste Boylan LTD Offers Tradespeople

We’re not just content creators—we’re marketing partners for Liverpool’s trades sector. When you work with us, you get:

✅ Done-for-You Monthly Social Media Packs
✅ Video Reels & Caption Writing
✅ Lead-Driven Campaigns for Facebook & Instagram
✅ Google Business Post Management
✅ Branded Graphics, Before-and-After Templates & Story Ideas

Every strategy is tailored to your trade, your tone, and your target audience—whether that’s homeowners in Formby or property developers in Liverpool city centre.

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A Real Example: From Sporadic Posts to Solid Enquiries

One local plasterer had a half-finished Facebook page and hadn’t posted in over a year. We revamped his profile, created weekly reels showing his work, added client testimonials, and implemented a local hashtag strategy.

Within six weeks, he saw a 45% increase in profile views and started receiving 3–4 solid enquiries a week directly from social media alone.

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Ready to Turn Scrolls Into Sales?

If you’re a tradesperson in Liverpool who wants to stop relying on luck and referrals, social media is your next best tool—and we’ll show you how to use it properly.

📲 Book a FREE discovery call with Ste Boylan LTD today
Let’s create a local social media strategy that brings your work—and your business—to life online.